I’m sure you understand that now, more than ever, you need to stand out and be able to offer not only EXCELLENCE, but also DIFFERENCE. In this sluggish economy, where there is a perception of “financial doom”, (I personally don’t believe in that.), dental consumers have a tight hold on their wallets and reports of dental service acceptance show a concerning drop.
 
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What would make YOU stand out and be sought out?
WHAT ‘UNIQUENESS” ARE PATIENTS LOOKING FOR TODAY?
 
 
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What are YOU doing now to offer a unique service? Your First Class Service and Patient Engagement are expected as basic “givens”. But what is your clinical niche?
Are YOU the dental practice they must go to? Are you the only practice around that offers “invisible” braces, or mini-implant dentures or Nutritional Analysis ?  Are you the “Holistic Dentist”, the “Soft Tissue Management Dentist”, the “Snooze Dentist”,  the “Snore Dentist”? Are you the “Sleep Dysfunction Dentist”?
 
 
EVOLUTION OF DENTAL DEMAND
Remember how it was about 20 years ago when teeth whitening (aka “bleaching”) was the “new kid on the block”- THE “HOT BUTTON”? If you had an “in-office” Bright Smile or Zoom machine, you could schedule an operatory all day long with patients from near and far. After that we had the “porcelain age of dentistry”, when the media made patients very image-conscious for “smile enhancements” at any cost while the public was more confident in the future of the economy . Teeth whitening is now offered in nearly every practice, and in most as a discounted loss leader. Cosmetic crowns and veneers are now a lower patient priority.
Implants were the next rage in dental attractions. Today most dental practices are offering implants.
 
 
SO, WHERE ARE WE NOW?
What would make YOU stand out and be sought out?
 
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Dental Sleep Medicine is where Teeth Whitening was 20 years ago.
It is the “hot button” where Implant Dentistry was 10 years ago.
Strike while the iron is hot.
DSM can be your uniqueness to serve the needs of 34% of your existing patients and attract many new patients.    Take the training and stand out as the “go-to” dentist in your area.