Satisfied is NOT enough. Make them leave you ENTHUSIASTIC and eager to tell the first person they see about their great experience.
 
Make them want to tell their friends and families that you are caring and professional. Caring enough to be concerned about treating an entire person, not just their teeth and professional enough to know how conditions in the oral cavity effect the other systemic organs.
 
Dentists who perform services like a sleep disorder screening and are able to offer solutions like an intra-oral appliance will “wow” their patients and encourage them to be enthusiastic ambassadors. It’s easy to develop a marketing team like that. Simply take a course and learn Dental Sleep Medicine.
 
The objective is to have every patient leave the office ENTHUSIASTIC and eager to tell the first person they see about their great dental office experiences. The side benefit of adding Dental Sleep Medicine to your practice is that you will be filling a un-served need  and helping a lot of suffering patients.